Either Use Your Sixth Sense, or the AdSense
Well, what’s the connection? Millions of people today use AdSense as their major online earning source and some even rely solely on AdSense. From minnows like me to the big names like name.com, all run script based Google supported AdSense, after all we’re all hungry for money. But you have to put it to break somewhere, just stop for a moment and think if the AdSense wasn’t a Google supported phenomenon, would it have been encouraged and grown into such a big hit today? Ok, let’s just take an insight on AdSense:
The AdSense Idea:
What does AdSense offer? You sign up for the service, create an ad format for yourself, add the script in your website and whoa! Start making money! That was simple, eh? You get any control over the content of the ads? NO! You can block a specific website from not being shown (Using Competitive Ad Filter) in your AdSense and this works well if you have known competitors and they’re in brief list or otherwise you will have to keep a track of your AdSense and see what ads are being shown and determine and block the competitors. If it was literally possible and was that simple, I believe many business who run their competitors’ ads would have opted for this.
The Trap:
AdSense scripts change the links and ads on the fly and in accordance with the content of the page. This makes ads more relevant to the content of the page the ads are placed on which is the major reason why most of people prefer to use AdSense over others. That, in fact is a big trap most businesses will fall into. If you’re a good business, why would you need side-earnings by the way? I have couple of interesting examples to show you:
This one is when I was looking up for a domain’s who is information. I was astonished to see that since who.is is a name.com company. It got me curious and thought to give it another try:
Even worse this time! Don’t you think it will divert your hard-earned traffic to your competitors? Can you afford that for some cents? Won’t you just opt for the plain ads rather than dynamically generated links on which you get no control? I think the guys at who.is and name.com need to look into that and revise their policy while others who are in a business and are adding AdSense scripts just to create some side-income need to be more careful over what they’re losing in return.
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Comments
Comment from JP
Time May 4, 2009 at 12:35 am
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Comment from Joe
Time June 5, 2009 at 3:59 am
Its amazing, I never thought about adsense this way but I think the feature of the adsense that allows you to block a particular website works as a good shield for such a thing and could be used for the purpose. But again, you will have to keep a track of what ads are coming up on your adsense script to get hold of that which costs quite bit of time which is not worth it.
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Time June 10, 2009 at 11:14 am
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Time June 23, 2009 at 12:47 am
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Time December 21, 2009 at 7:06 am
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Comment from Musab
Time April 23, 2009 at 9:37 am
In my opinion, I think Google Adsense is by far the best service which lets you earn cash very easily, at least it works for blogger like myself. I am not certain how adsense could kill someone’s business, but from a bloggers perspective its the widely used program.