Email Marketing – Key Success Factors
Here are some basic rules to properly develop an emailing and thus avoid, for advertisers to be in the box of spam messaging. Indeed, when one knows that a U.S. visitor receives about 170 spam messages per week and 70 for Europe, brands have to apply for interest not go unnoticed against the tide of “spamming.”
Here are some basic rules and key success factors:
Only send emails to Subscribers
This may sound obvious but it is tempting to think quantity rather than quality in trying to send a maximum of Internet thinking that it will generate a higher rate of initiation. If the user has not given his consent, he will not hesitate to classify the message as spam.
Avoid email addresses unused for too long
In addition, therefore, to send an email to users who have decided, check the use of email addresses before sending to avoid “surprise” the user who will not remember to be a subscriber to the mailing list. If an email address has not been sought long ago, the mail may easily be considered spam.
To give confidence to the user
Enter the name and / or email address of the sender to avoid the effect ad. This data is very essential to the opening or not email marketing message.
Unsubscribe easily
It is important not to hide the unsubscribe link and verify that it works correctly. Ideally, the unsubscribe link should be placed at the beginning of the message and not the end, as is often the case. Its placement must be visible and the churn process simple and fast (no more than two clicks). If in such cases, the advertiser does not have an automatic unsubscribe, he must ensure clean mailing campaign and should regularly respond to requests.
Do not lie about the purpose of email marketing
The purpose of email marketing should be truthful and instead of trying to deceive Internet users or attract a sentence with “pub”. Moreover, early message reminding the customer why he receives the mail would be very handy.
Set the frequency of transmission
Catch a middle ground between too much or not enough, here everything is a matter of dosage depending on the content of email message. Also, the frequency must respect what is written in the “contract” of subscription (emailing weekly, monthly, etc..).
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