Cross promotion and its Benefits
“Walk Your Talk” is when two or more groups (businesses, government agencies, or nonprofit agencies) with shared values and markets act together to reach their shared markets more memorably, efficiently, frequently, and credibly. They “walk their talk” by thinking about the customer first, rather than the product, and looking for other ways the customer would gain convenience, savings, awareness, or other benefits through the joint efforts of multiple vendors reaching out to them.